If anyone has trained with me, they're going to notice my no bullshit approach pretty quickly. No platitudes. No clichés. Just the facts, an occasional joke (often at my own expense!), and a lot of encouragement.
So it should come as no surprise that Fit Club doesn't have much in the way of gimmicks. We offer free trials for all newcomers, because our coaches believe in the power of experience over slick marketing. With the roll out of our new nutrition program, we are offering all our members free access for their first month. Again, the power of personal experience is that much more compelling to us.
But, our website doesn't boast pages of before and after pics. We don't talk about building your summer body. We're under no illusion that a "core" class is going to sculpt killer abs, just as there is no miracle wrap capable of melting fat. Sure, your friends may notice how amazing your butt looks in those new jeans after a few months with us, but that isn't our goal here. A happy byproduct that comes after finding a new, healthy relationship to exercise and nutrition? Sure!
The last week of December and first couple weeks of January, I get lots of questions about New Year specials. Simply? Fit Club don't "do" them. For the same reason we do not offer bargain priced unlimited training plans. With cut rate pricing, members don't have as much skin in the game. In fact, there's a massive business to be made on your NOT coming into the gym.
The deals we do offer are the ones only our members are in on.
We offer our current members discounts, chances to win free months (even a year!) of membership, gift cards, as well as freebies and discounts with our favorite partners in town. All they have to do is be a member. Want to get a taste of the member love? Join us by December 31 and, like all our current members, you're going to get to try our nutrition coaching program for free this January, too.
But be warned, our nutrition coaching contains no bullshit or gimmicks, either. I know. Shocker!
Wishing you a Happy New Year and looking forward to seeing you in the Club real soon!
Disclaimer: Fit Club is not a medical doctor and the information contained herein should not be taken as medical advice. These are not intended to diagnose, treat, cure or prevent any health problem. Recommendations by Fit Club are not intended to replace the advice of a physician or health professional. Please consult your physician or a health professional before beginning any diet or exercise program.